Entrepreneur Archives

On Conversation as an Art

handprints in different colors in a circleThe art of conversation is first and foremost about listening and enjoying conversation with no other objective in mind but for its own sake.

Much success in conversation comes from properly sensing who is open to conversation at the same time you are then discovering what they like talking about and going that way until they ask about you. If you notice others listening in or standing politely on the fringes wanting to be included then pull them in too, just like a master networker!

Picking up on cues that focus is leaning elsewhere is important in order to gracefully end the conversation to be free to move on and talk to others as well.

Book Review: Awaken Your CAREERpreneur

Awaken Your CAREERpreneur book coverI received a complimentary copy of “Awaken Your CAREERpreneur” by Alexia Vernon for review and wanted to share it with you because it reflects an idea whose time has come…everyone as CEO of their own career. I received no other compensation for this review.

Alexia Vernon gave us a lesson on personal networking and building your All-Star team in a previous audio post. After reading her book, I must tell you, she has got it going on as a trainer and expert in career development.

In her new book, “Awaken Your CAREERpreneur: A Holistic Road Map to Get from Your Calling to Your Career,” she pulls together a spectacular process to help you to your dream career and she offers spot on coaching insights along the way. Her process goes from creating the vision and overcoming barriers right on through to crossing the finish line. I really like the written exercises she has developed including, to name a few of my favorites: writing a letter from an employer offering your next perfect opportunity, the tolerations list, the first impression questionnaire, and the sticky factor top ten list.

She also organizes a step-by-step plan for interview preparation and personal network building that is top notch. Most importantly, she emphasizes the often forgotten step of attitude and mindset prep work as a daily habit. I just love the fierce concept that she creatively intertwines into the networking chapters too.

I recommend this book and Alexia’s other work. You can find the book on Amazon.com and BarnesAndNoble.com. Also see the book website at AwakenYourCAREERpreneur.com.

Virtual Assistant (VA) Business

Have you thought of having your own Virtual Assistant (VA) business? I have had several help me over the years and it seems like a great way to work at home if that is a kind of transition you would like to make.

VA’s can specialize in bookkeeping, clerical, multimedia…whatever they are good at and enjoy.

You can also freelance picking up a project at a time on sites like:

http://www.elance.com

http://sologig.com

http://guru.com

http://odesk.com

Here is a professional association to check out and learn more about Virtual Assistants.

http://www.ivaa.org

Powerful Networking

One of the first things you find in situations where you are meeting new people is that they want to know about your work…what you do. They don’t want some long drawn out life history and it would obviously be rude and nonproductive to wave off their interest. Yet, you need to be able to effectively and naturally deliver the info they seek. Stuff like, what your work consists of now, what your experience (work &/or education) is, and maybe a bit about your career goals. They just need to be able to categorize you a bit. Getting categorized sounds rude but it is meant to be helpful. If an opportunity comes up that they want to share, they need to be able to quickly pull you out of their mental filing system. Many people love to make connections and help others this way especially if it is easy and they know just the right person to refer.

So, have you spent time practicing your one minute bio? The exercise feels kinda lame and unnatural but the important thing is that you give it some thought and practice putting your voice to your thoughts about your work — where you have been careerwise and where you are going.

There is an art to networking. It is quite difficult to remember to take a moment to understand who you are interacting with and how to best present yourself in various situations. But keep your mind on it and stay aware for opportunity, not just opportunity for you but opportunity to help others somehow — that is powerful networking. The person you help may not be the one to help you but you set wheels into motion by being generous with your knowledge, info, and positive energy.

Look in the Mirror

This has some strong language but the core message is really something. He is talking to web entrepreneurs but I think what he is saying is also applicable people who are working to develop their careers.

Listen to the passion in his voice…he has an important message to share. Find your passion and use it to serve others by developing your personal brand.

Writer vs Infopreneur

In a previous post I talked about Robert Allen’s definition of an infopreneur. This month one of my favorite organizations, The World Future Society, has a very good article titled The 21st Century Writer. Fascinating stuff and another way of further defining the career option called infopreneur although they don’t use the term infopreneur in the article.

Reading this article reminds me that the key to cutting edge infopreneuring is taking advantage of the newest technology and knowing how to mix the media to provide people with the information they want the way they want it. Maybe that is text, blogging, audio, video, slides, some sort of mixture…who knows? The point is the possibilities are endless for creative, tech savvy infopreneurs!

Infopreneur Must Over-Deliver

I wrote previously about very high priced info products. My biggest question is how does the infopreneur over-deliver at those prices? It seems to me that over-delivering is such an important factor to an infopreneur’s reputation…an infopreneur that wants to sell more than one product anyway. I guess someone could consciously decide to be a one-hit wonder though especially with some of the huge product launches that some people like to talk about.

In fact, over-delivering is important for an infopreneur or careerillionaire really. The infopreneur who over-delivers sells more products and the careerillionaire who does is met with more opportunities.

Over-delivering begins with knowing precisely what you are offering and being able to appropriately communicate that to the potential client. There must also be some understanding of the client’s point-of-view too. All together, no easy task when you think about it and that is why over-delivering can have such a big impact.

Over the Top Infopreneurial Products

This weekend, I was offered the opportunity to attend a webinar for free. The invitation was sent out very last minute but it was an event scheduled from 9am-5pm for Saturday and Sunday with several speakers scheduled on topics like building a successful membership site, SEO, and how to teach webinars.

The event was free for a very good reason. The developers were in the middle of putting together a new product that they were anticipating selling for $1900.00. By having the free webinar it did several things for them.

First, it forced them to get their stuff together by a certain deadline. As most of us know, often without a deadline things just keep getting put on the back burner. So this fixes that problem by making the development of the new product a priority since many people will be signed in and waiting for it.

Secondly, they get the chance to really refine their material with feedback from actual participants. This, of course, will only make a better product in the end. These presenters spent a good deal of time on the last day asking for brutal feedback that they will use to great effect, I’m sure.

Also, they made about 140 people feel pretty special by being in on their presentation for free while at the same time referring attendees other products they are selling now. Pretty slick move really. They created a win-win situation for themselves and others. Thankfully, the mention of the other products they were selling was not obtrusive or rude.

But as I come back to my office on Monday morning I am feeling a little dumbfounded. I am so perplexed about the boldness of asking for a price of nineteen hundred dollars for an info product. Last year, I paid $1000.00 for two info products on vastly different and specific topics. One was worth it, the other not quite. But $1900 for a CD with audio and video on it from a two day webinar? Surely I am missing something and there will be more to the product than that. I suppose we shall see after they launch it.

All that being said, there are times when a product is worth that big price tag, but it needs to be one heck of a product or experience! Or a solid guarantee that you will make more money after learning from them than what you spent in the first place.

Where Do Great Ideas Come From?

I had e-mail correspondence with someone I barely know yet who asked if I ever watch “The Big Idea” with Donnie Deutsch on CNBC. When someone comes by with a little tip like that out of nowhere I pay attention. My experience shows that there is probably something I need to see there. So, I responded that I had not, thanked her for the referral, and promised to TiVo it. I have now watched three episodes and I enjoy the show very much. But I’ve also noticed an interesting phenomenon.

On the show, one of the main things Donnie Deutsch does is to try and get insight with each person featured on the show about exactly where and how they got that big idea. This makes total sense because that is the name of the show, after all, so people really should expect that question. Nevertheless, each time he asks it the person pauses for a moment and looks as if they are processing that question and aren’t quite sure what to say. As if they are saying to themselves, “hey, that is a good question, where did that idea come from?” And, it is a pertinent question because essentially Donnie is trying to educate and coach people in his audience to find their own big idea and go for it.

I think the reason that the question is difficult is because when people have a great idea, they are often fully engaged in whatever it is they’re studying at the time inspiration strikes. They just know that they were busy following their noses, uncovering clues, letting one thing lead to another and it all seemed obvious at the time…until they get this question anyway. Then they want to be able to tell others how to do it.

Creativity is something that we all have if we can open to it. I think the first step for someone who is just sitting there with no idea at all but desiring one is to remove all barriers to getting into the flow of creativity. Very “out there” I know, but creativity can’t occur while sitting in judgment of every thought that pops into your head. One has to open and be comfortable with the creative process. Some people are very good at tapping into their creative source consistently, others might have to be reminded to let go and play a little.

Begin by exploring things that catch your eye, just follow your nose a bit and see what happens. Once you have gathered some info, give yourself a rest and see what your wonderfully creative mind cooks up. When you feel a little kick of enthusiasm, you may be on to something!

Infopreneur Defined

So, have you heard about infopreneuring? I first read about it in Robert Allen’s book Multiple Streams of Income back in 2004. He defines an infopreneur as, “an entrepreneur whose main product is information.” He goes on to say that having expertise and being able to deliver that in a nice package for others is something people will pay for. He provides examples and procedures for helping others locate their core expertise to use as the basis for their infopreneuring. He even went so far as to say, “Intellectual property is the real wealth of the new millennium.” (He also has a new book out called Multiple Streams of Internet Income that I intend to read next time I get a free minute.)