If you are thinking of starting a publicly viewable blog, you have a few important decisions to make. I will sum them up here an add my opinion along the way.

Self-hosted vs Free

Self-hosted requires some money to start. There is a less expensive way and a more expensive way. WordPress.org with one of their recommended hosts will cost around $85/year. A less expensive way is to use Blogger.com and buy a domain name through them for $10/year and it will still be hosted for free.

You’ll need to decide on a domain name too. You can use your name or something clever or catchy. I like to see people use their own name for personal blogging so it becomes a hub and electronic portfolio for their online presence. Choose that route if you intend to maintain a professional presence online with your new blog.

One reason to consider a different name is if you are wanting to build a community around a certain topic. Then you need a keyword in your site name. The free Google Keyword Tool is helpful in that case. For brainstorming self-hosted site names check out NameBoy.com and InstantDomainSearch.com.

Free blogging is available too and takes about 5 minutes to get started. The biggies are Blogger.com or WordPress.com. Both are very good options. I suggest you check both sites, see blogs build with each, and see which appeals to you most. I do think of WordPress.com has having better potential to grow with you but that may be just my personal bias. I have used both platforms though.

Comments or Not?

A blog doesn’t have to have comments turned on. Many people love having comments though because the feedback or interaction is important to them.

I usually do not take comments on my blogs mainly because I have no interest in moderating them, but also I like to encourage people to set up their own blog. There are a few reasons I think it is good for people to have their own blog.

1. It helps you develop your online presence and personal brand.
2. It encourages learning about online technology.
3. You don’t need permission to say what you would like to say (many blog owners moderate the comments that come in deciding who gets through and who doesn’t).
4. It helps you practice creating –which doesn’t only have to be done through writing…for example, you can have a blog of photos, you can have vlog (video blog), or you could have a audio blog (aka podcast).

The Rest of the Story

Even after you decide on the these initial choices there are still other decisions to make like deciding on the look of your blog and how to organize information. As you post to your blog, you’ll start developing your personal style which will happen as the process rolls along. Then you will need to decide on a posting schedule and topics to write about. There is a learning curve whatever route you choose but consider starting a blog to be the beginning of an adventure!

I began posting just once a month a few years ago on this blog and I can definitely recommend it as a low stress way to begin. If you want to start even smaller though, you can do microblogging with Twitter, Tumblr, or Posterous which are all easy and free.

TIP #1 – DEFINE WHAT YOU WANT SO THAT YOU CAN HELP OTHERS HELP YOU

It may seem counterintuitive, but the best way to find a job is be able to tell people exactly what kind of job you want when networking. Sometimes people think it is best to keep all options open for any type of job that may come along. But with that strategy there is a higher likelihood that they will not like the position they accept and will be looking for a job again real soon because they quit or got fired. A person who handles the job search that way risks quickly becoming a job hopper. And guess what, it all started because they didn’t define what they were looking for in the first place.

The process does not have to be difficult or long and drawn out. It can be quite enriching if a person takes the time, but it can be done quickly with a few educated guesses when food just needs to get to the table too.

Minimally, you need to know:

• What kind of work fits your lifestyle right now such as part time, full time or contract?

• What industry are you interested in?

• What are example job titles?

• What skills you have to offer and what kind of problems you can solve with those skills?

With this kind of information in mind you can start the job search by asking people you know and people you meet a very powerful question, “Who do you know in the retail clothing industry that may be looking for part-time employees?” As simple as that you can begin accessing the hidden job market and the power of networking. Moral of the story: knowing what you want sure helps other people help you.

TIP #2 – FIND A MENTOR

First, outline or journal what your career will look like when you arrive at the “next level.” What will you be doing in your work? What experience & education will you have achieved? How are you impacting your industry? Continue to make better distinctions about yourself and where you want to go then follow your nose to the virtual and real world gathering places for people whose interests match yours. Look for them in writing and speaking that is going on in your industry and in professional associations associated with your industry, or attend a conference or training, and search for them on LinkedIn. Locate and engage the experts in those places. Share your enthusiasm and demonstrate that you are there to learn and that you are very interested in contributing to the conversation. Ask the question, “what advice do you have for someone who is interested in doing what you are doing?” Ask also how they stay up-to-date in the field. Be sure to thank them for their time by writing them a thank you note or email or a quick follow up phone call or message later. Consider them a part of your professional network and send info their way when you see or hear about something they might like to know. If you notice a potential mentor but suspect they are too busy to be a mentor? Or maybe you just don’t know how to break the ice with them. Try informational interviewing. Its not just for students or those choosing a career for the first time! Informational interviewing can help you transition to a new career field, further your network, or find a mentor.

TIP #3 – ACCOMPLISHMENTS NOT GOALS

Spend more time tracking and talking about your accomplishments rather than your goals. Think about it: accomplishments are actions you have already taken, goals are actions you intend to take…which is more powerful? Begin by making it a habit to log your accomplishments weekly while they are fresh in your mind. Collect them and turn them into bullet points for your resumes and power stories for your networking and interviews.

TIP #4 – START A BLOG

Career blogging is a networking and electronic portfolio all in one! Your blog can be an outstanding networking tool. This is just the kind of thing the blogosphere was meant for…sharing information, having a discussion, building relationships. Plus, a blog can become a showcase for your unique personality, knowledge, and skills. With small regular posts you can quickly build an impressive portfolio demonstrating more about your personality and quality of work while building your reputation at the same time.

1. Ego Surfing – Search for your name to see what information comes up.

• www.Pipl.com
• www.google.com
• Meta‐search engine (i.e., www.dogpile.com; www.Mamma.com; www.Metasearch.com)

2. Social Networking – Begin building online profiles using some of the following sites.

• www.Twitter.com
• www.LinkedIn.com
• www.Plaxo.com
• www.Facebook.com

3. Blogging – Consider starting a blog about your industry and how you participate in an innovative way.

• www.Blogger.com
• www.WordPress.com
• www.TypePad.com

4. Automated Research – Set your searches up to be delivered to your email inbox or set up an RSS reader for sites you frequently visit.

• Google Alerts (www.google.com/alerts)
• RSS Feed Aggregators (www.google.com/reader, www.bloglines.com, www.FeedReader.com)

The other possibility when you begin ego surfing is that negative information comes up within the first three pages or so of search results. In this case, you have a couple of options. One is to contact the source of the negative information and ask for that information to be removed. The answer may be “no,” but it doesn’t hurt to ask.

Beyond that, it is time to get to work creating more favorable footprints on the internet so that the negative gets pushed back on search results to beyond the fifth page or so. To do that, get busy creating new profiles and presentations of yourself online. Get on Twitter, LinkedIn, and Plaxo. Then move beyond those to additional social networking sites such as Facebook.com and MySpace.com. Remember, keep those presentations professional because you want positive stuff coming up about you on the first few pages of search results for your name.

A superb way to quickly bury negative search results is to create a blog or vlog. Blogs are simple websites that are used for written comments on a particular topic. Vlogs provide video commentary over the web in much the same way and are becoming popular, too. Here is a recent post I made that includes info on how to get started blogging.

I have been blogging for a year and it has been a roller coaster ride. I began with a less than enthusiastic attitude because I was not sure about the process and there were tough decisions and commitments to make.  But now I am so happy that I tackled the learning curve because starting the blog helped me find my personal brand and gave me a reason to learn more about internet technology. Now as my first year of blogging comes to a close I have my arms up and I am screaming and laughing down the roller coaster’s big hill! It has been a worthwhile endeavor.

Blogging does not have to be a huge time commitment either. Heck, you can even use Twitter.com for micro blogging to begin building an online presence in a little by little kind of way that will add up after a few months (btw, I would be honored if you follow me on Twitter).

Examples of easy and popular software used for creating blogs include WordPress.com, Blogger.com, and TypePad.com. WordPress and Blogger offer ways to get started in blogging for free with just a couple of clicks. Blogger is an easy way for a non-techie person to get started within minutes. WordPress has more options that may be needed as a blogger becomes more experienced. It also offers excellent search engine optimization but it has a slower learning curve for the inexperienced.

An easy way to have your blog hosted on a domain name of your choice is to go with a hosting company that includes blog set up. I can highly recommend my hosting company www.hosting.com where you can set up a dedicated domain name for your blog for $45 per year. They have excellent customer service and you should feel free to call them with even the most basic questions about your new blog.

I’m probably preaching to the choir here, but blogging really is a cutting-edge way of being involved in your industry and providing proof of knowledge and technology savvy. The best thing that happens when you start blogging is that whole new relevant and deep discussions take place and new networking relationships and industry connections are made.

In a previous post I talked about Robert Allen’s definition of an infopreneur. This month one of my favorite organizations, The World Future Society, has a very good article titled The 21st Century Writer. Fascinating stuff and another way of further defining the career option called infopreneur although they don’t use the term infopreneur in the article.

Reading this article reminds me that the key to cutting edge infopreneuring is taking advantage of the newest technology and knowing how to mix the media to provide people with the information they want the way they want it. Maybe that is text, blogging, audio, video, slides, some sort of mixture…who knows? The point is the possibilities are endless for creative, tech savvy infopreneurs!

I’m surprised how much forethought blogging actually takes. You have to decide a topic and a voice, which platform to use, what design and plugins to use, whether to have comments or not, and how often to post, to name a few. Plus there is a big learning curve to face. Then you have to find a balance between creating posts and checking stats and such…all potentially very time consuming (and addictive).

Blogging is certainly not for everyone. It is getting pretty popular though. Truthfully, I’m not sure if I am glad to be doing it yet or not. I’m sticking with it because I think it will pay off soon as I get faster at developing content and better at juggling it with my other projects. For me, the only downside has been the time commitment and the pressure to post. I’m not going too crazy about deadlines but I am striving to be consistent. The pluses for me have been that I enjoy learning about the technology and I now have a relevant reason to get my thoughts and ideas down on paper on a regular basis which really helps with my infopreneurial endeavors.

Yesterday, I saw a very good article about the benefits of building a content focused website rather than blogging. It was very convincing. From an infopreneurial standpoint it definitely makes more sense to think in terms of a content driven site rather than a blog mainly due to potentially improved page ranking to more easily connect to the intended target audience. Another reason is the higher level of control the infopreneur can have over their writing/production schedule with a content driven website. The big downside the infopreneurial blogger has to overcome is that the relationship building aspect of blogging is quite strained right from the start when you are so obviously trying to sell something. I mean it has to be done carefully because how many people would subscribe to a constant commercial? Here are a couple of infopreneurial website examples for you. The first is a content driven site, Love-of-Roses.com. This site is less than a year old from what I understand and has an awesome traffic ranking already. Next, here is one in the form of a blog, Seth Godin’s Blog. Seth has figured out the fine line that an infopreneurial blogger must manage to build traffic and sell his products and expertise.

Now, career blogging is a whole different story. I believe it to be a cutting edge career advancement technique. Your blog can become a showcase for your unique knowledge and skills. With small regular posts you can quickly build an impressive portfolio demonstrating more about your personality and quality of work while building your reputation at the same time. Plus, a blog can be an outstanding networking tool. This is just the kind of thing the blogosphere was meant for…sharing information, having a discussion, building relationships. Here is a fine example of a career blog to check out if you like the idea of blogging to advance your career – Publishing Careers by Lori Cates Hand. I love the way she has built the blog around the central theme of an informational interview for those interested in the industry. This instantly sets her up as an expert. It also leads to numerous ideas for topics to write about as she discusses her own career journey and daily activities. She also interviews others in the industry which greatly furthers her professional networking activities and exposure. Brilliant!

I tend to jump in with both feet when my intuition sends me a shiver but it occasionally takes me a while to figure out the why or the how.

Last year I was determined to finally build a web presence and launch my internet business. First, in February I read an article in Business 2.0 that pointed me towards MemberGate. I just knew MemberGate was the solution I was looking for to turn my book into a website (please tell them Stevie Puckett sent you). Next, I got an offer to get two SBI sites at a special price and I jumped in. Then I started my WordPress blog and was off and running on that too…all this in addition to my teaching, consulting, and parenting responsibilities, mind you. WHAT WAS I THINKING?

Well, now it is about to all pay off! My plate is mostly clear to give my infopreneurial endeavors much more focus for the next few months and really give it a go…and today, to top it all off, I had a breakthrough that revealed a clear cut plan of action. I love it!

Hello world indeed! It took me a while but I’m finally up and running. I thought about having a blog for many years but I’ve never taken the time to set it up. I did take the time to research what having a blog entails and such so now that the time is right, I got it going pretty fast. It was not super easy though. I had to hang in with a little persistence and push through some learning curve frustration.

I must say the smartest thing I did was find a very excellent and helpful host for my blog site. I can highly recommend Hosting.com. They patiently answered all my questions and kindly educated me about getting WordPress setup on my own domain name and how to FTP a theme.

For the past four or five years I was using 1&1. During that time I had not managed to get one site up and running of any sort…nothing I can be proud of anyway. I didn’t change hosts sooner because I’m very loyal, and, well, I’m an INFJ who likes to make a decision then stick with it even if I’m going 100 miles an hour in the wrong direction.

So, anywho, I’m so happy to be here! I really look forward to throwing my ideas out there and sharing info about the things I’m developing and the direction I’m going with infopreneuring.